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News You Can Use from the Autoblog Wire
Toyota sold 1,339 Yaris cars in March even though the model made its debut in dealerships only mid-month. "The initial response to it is much greater than we thought," Press said.
One key for GM is the strength of sales of its 2007 Chevrolet Tahoe and Yukon sport utility vehicles, the first in a revamped series of large SUVs that are central to the automaker's turnaround strategy. Tahoe sales were up 41% compared with February sales and up 20% versus a year earlier. Yukon's sales were more than double its sales in February, GM said.
"We're not pleased with our sales decline, but it's important for us to improve the quality of our sales," GM sales analyst Paul Ballew said. GM's sales to corporate fleets accounted for 25% of March sales and 30% for the quarter, the company said.
In a bright spot for Ford, its trio of new cars launched last fall — Fusion, Milan and Zephyr — continued to see strong sales, which were up 28% in March compared with February.
Sales of Ford's profitable F-Series pickup trucks were up 4.5% in March. But sales of Ford's Explorer and Expedition SUVs were down 31% and 13%, respectively.
A survey released by industry tracking firm Edmunds.com said the average incentive on a vehicle sold in March was $2,510, up 7% from February. Edmunds estimated that the industry spent $3.8 billion on incentives in March, with GM and Ford accounting for 71% of the total.